Conserving our great wilderness
Behavioural science and impact thinking.
The human dimension of conservation
Over 40,000 species are globally threatened, with 98% at risk due to human behaviours. et, conservation often focuses on natural sciences, while the social and behavioural aspects remain secondary. Recognising conservation as a behavioural challenge, I integrate impact thinking—focused on setting clear objectives, evaluating progress, and making data-driven decisions—with behavioural science applied across diverse stakeholders while providing tools and bringing them together ensuring that the solutions we implement are as sustainable as the ecosystems we seek to protect.
With and for those we serve
To create lasting impact, I focus on collaboration, inclusion, and capacity building—whether working with the Samburu in Kenya, protecting lions in the Serengeti, supporting the Bayeyi in the Okavango, or safeguarding the Kubango River in Angola. By bringing together governments, scientists, and Indigenous groups, we create innovative, culturally sensitive solutions that address local needs and are fully owned by the communities.